IRVINE, Calif., May, 7 2012 - On the heels of achieving 20 consecutive months of year-over-year sales growth, Kia Motors America (KMA) has been recognized by NADAguides, a leading provider of vehicle pricing and information, by having three of its vehicles – Rio 5-Door SX, Forte SX and Soul + -- named to the publication's "Most Versatile 2012 New Cars Under $20K" list. Kia placed more vehicles than any other automaker on the top ten list, which is intended for new car shoppers in the market to find fuel-efficient vehicles that are feature-rich and highly-versatile for the needs of everyday driving while also being budget-friendly.
"Having three of our vehicles named to NADAguides' 'Most Versatile 2012 New Cars Under $20K' list validates how far our brand has come in terms of quality, packaging and features development in such a short period of time," said Orth Hedrick, director of product planning, KMA. "With the presence and eye-catching style of Rio, Forte and Soul, Kia's complete vehicle line is comprised of a wide breadth of capable offerings at very affordable price points."
The NADAguides' vehicle selections were based upon specific versatility criteria important to automotive consumers including cargo space, passenger capacity (specifically third row seating), legroom and all-wheel drive capabilities. Also factored into consideration were each vehicle's standard and optional equipment, creature comforts and unique amenities. In handing out the honors, NADAguides' analysts called the Kia Rio 5-door a value-packed subcompact with class-leading horsepower1, and described the Kia Forte as having a robust powertrain, excellent fuel economy and a long list of standard convenience features. The award-winning Kia Soul was lauded for its unique styling and technology enhancements, among other characteristics.
"Rising energy prices and economic concerns have instilled a greater sense of frugality in today's car shopper," asserted Troy Snyder, director of product development at NADAguides. "However, young professionals, families and empty nesters alike still need transportation that will support a wide variety of lifestyle activities and something beyond just going from point A to B in the most inexpensive manner possible. What has been compiled by NADAguides is our recommendation for those budget-minded car shoppers that want a little of everything from features and fuel efficiency to versatility and value."
Courtesy of kiamedia.com
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