The 2013 Kia Soul has quickly become one of the most popular cars in the automakers lineup, thanks in large part to it cool aesthetic and hip appeal.
The car has been a hit with the younger crowd, which has now been reflected in the most recent awards the Soul received. It was named the Active Lifestyle Vehicle (ALV) of the Year at the 9th annual ALV awards in the Urban Vehicle category. That award follows close on the heels of the Kelley Blue Book awards for including "Top Tailgating Car for 2012? and "Top Back-To-School Car."
The ALV event was held on the campus of Local Motors in Chandler, AZ., and featured no less than 28 vehicles vying for the top spot. The judge's panel was made up of over two dozen media members, seventy athletes from a variety of different outdoors sports, and over 100 panelists.
Each member of the panel was chosen for their ability to judge how well each vehicle could fit into an active lifestyle. The testing of all the vehicles was performed in both on and off road environments.
Michael Sprague, executive vice president, marketing & communications, Kia Motors America said the company was honored to have received the award from ALV. He went on to say that he believed the award validated Kia's feeling that the Soul has the functionality and versatility to make it perfect for the casual outdoors lover to the world-class athlete.
He went on to talk about the performance of the 2013 Soul, as well as it's IIHS 'Top Safety Pick' status. He was also quick to point out that the comfortable interior and top of the line front suspension system make the Soul a great ride, no matter what sort of road it was driven on.
There are many different car awards out there, but the ALV award is the only one that takes into consideration the opinions of automotive journalists and local athletes. That makes for one truly unique award that is a real honor to win.
Source: Kia Media
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