Two of Kia Motors America’s (KMA) most popular models were recently named to AutoPacific’s annual Vehicle Satisfaction Awards (VSA). The 2013 Optima sedan was named most satisfying Mid-Size Car and the sporty 2013 Sportage was heralded as the most satisfying Compact Crossover SUV by the trusted automotive marketing and product-consulting firm. The 17th annual survey based the results on responses from more than 52,000 new-vehicle owners.
“There is no doubt that competition is stronger than ever and winning the AutoPacific Vehicle Satisfaction Awards is further proof that Kia is offering a strong product lineup for today’s car buyers,” said Michael Sprague, executive vice president of marketing & communications, KMA. “The Optima’s combination of stunning design and tremendous value continue to resonate with customers while the Sportage continues to set the bar very high for the compact crossover segment in terms of packaging, performance and style.”
AutoPacific’s VSA identify the most satisfying vehicles for sale in the U.S. market and assist new-car buyers in making informed vehicle purchase decisions. The survey measures owner satisfaction with 51 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” noted president of AutoPacific, George Peterson. With 294 models and 33 brands from which to choose a new vehicle, AutoPacific’s VSA helps buyers sort through the increasingly complicated selection of products on the market. “The VSA clearly shows buyers which vehicles are at the top of the class they are considering,” continued Peterson.
Courtesy of Kia Motors America
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