IRVINE, Calif., February 29, 2012 - The award-winning Kia Sorento is again in the limelight, this time being named to Kelley Blue Book's kbb.com coveted "10 Best Family Cars of 2012" list. The ultra-popular CUV enjoys this accolade for a second year in a row. Lauded for its outstanding drivability, functionality, refinement and comfort, the Sorento has defined a number of milestones for Kia, including becoming the first model in the product line to surpass 100,000 sales in a single year as well as being Kia's first U.S.-built1 vehicle at Kia Motors Manufacturing Georgia (KMMG) in West Point, Ga.
"Sorento's achievement of being recognized as one of the '10 Best Family Cars of 2012' by Kelley Blue Book's kbb.com is a testament to its exceptional safety, comfort and feature content," said Michael Sprague, vice president, marketing & communications, Kia Motors America. "As Kia's best-selling vehicle, Sorento's low cost of ownership has resulted in strong consumer ratings, making it a favorite among family buyers."
Editors from Kelley Blue Book's kbb.com evaluated vehicles based on several main criteria important to family car buyers, including safety, child-friendliness, comfort, economy of operation – which factors fuel consumption, insurance premiums and repair costs – and resale value. The kbb.com editors selected the vehicles that offer the best combination of these characteristics and the highest overall value for everyday families.
Kbb.com editors underscored the Sorento's available three row seating capacity and highway fuel economy of 32 miles-per-gallon2. "Good fuel economy is only part of the story," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com. "The Sorento starts under $24,000 and offers a voice-controlled infotainment system plus a great big panoramic moonroof."
Kia's Unprecedented Growth
Kia Motors is the one of the world's fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer, Peter Schreyer, earned a reputation as an industry leader in automotive styling. Kia Motors America's full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality3 and the industry's highest brand loyalty ranking4. Kia's U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds the company's two best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan5. Kia's value and technology-laden 2012 model year lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, all-new Rio and Rio 5-door sub-compacts and Sedona minivan.
Courtesy of kiamedia.com
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