Kia has been awarded two top honors for our Picanto and Rio models in the 2012 red dot design competition.
In case you’re wondering –The red dot product design award is one of the world’s major design contests and has been held by the Design Centre of North Rhine-Westphalia since 1955.
The five-door versions of Kia’s Picanto and Rio were both winners in the internationally-acclaimed ‘Product Design’ category, in a competition that saw more than 4,500 products entered by 1,800 manufacturers from 58 countries across a variety of product sectors.
Judging was carried out by an international jury of highly respected design experts, who scrutinized and tested the products in detail, with winners selected on the basis of their level of innovation, functionality, ergonomics, durability, ecological compatibility and intuitive handling.
Only products featuring the highest standards of design are eligible for the coveted red dot.
6 total red dot wins for Kia over the past 4 years
These two latest wins bring Kia’s red dot total to six:
- 2012 Picanto five door
- 2012 Rio five door
- 2011 Sportage compact SUV
- 2011 Optima sedan
- 2009 Soul crossover
- 2010 Venga compact MPV
Courtesy of kia-buzz.com
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